Lumen Research
We are a London-based high-tech ad-tech startup, specialising in the application of eye-tracking technology to high frequency online advertising.
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DESCRIPTION
We are an ambitious London-based ad tech startup, specialising in the application of eye-tracking technology to market research. Founded in 2013 Lumen has grown fast in its first three years and is seeking to expand its team further.
Using state of the art eye-tracking sensors we examine how successfully our clients’ communications engage consumers’ attention and help them find ways to communicate more effectively. We provide behavioural research on the effectiveness of visual communications (including online/paper advertising, direct marketing, in-store, bills, etc.) for some of the UK’s best-known brands. Our business is built on a consulting base that has already reformed how brands measure, plan and execute marketing communications. It is transforming to a real-time ad tech business by creating scalable software products for online advertising that will revolutionise how demand side platform bids in ad exchanges for ad spaces.