Loopd is building a relational analytics that measure proximity-based human interactions and engagement for corporate events. With Loopd marketers can leverage real-time metrics to drive their product, partner, and customer strategies. Loopd is the industry’s only bi-directional solution that enables attendees to exchange contact information, collect marketing materials and passively check-in to speaker sessions. Using physical analytics marketers are able to have a more sophisticated understanding of their most valuable business relationships and bring clarity to murky return on investment measurements.
Loopd bridges the gap between physical and virtual connections, melting the distinctions between “wearable technology”, real world connections and social networks. The possible use cases for Loopd are boundless, from helping healthcare workers glean details about patients instantly, to facilitating military ground troop communication, to turning handshakes into information swaps.