Liftoff

We're changing the way companies discover and engage with mobile app users.

Founded 2012
201-500 employees
  • Analytics & Business Information
  • Headquarters address
    900 Middlefield Rd, 2nd floor, Redwood City, CA 94063.

    What makes us special

    We are using machine learning and big data to change the way companies discover and engage with mobile app users, which happens to be one of the biggest challenges they face. Specifically, we run mobile marketing campaigns that are optimized on actions (CPA), meaning that instead of paying for clicks or installs, our customers only pay us when users take actions that our customers find valuable, such as booking a hotel room or taking a ride. We believe this is how mobile app marketing should work, and we're proud to be pioneering an approach that is providing real ROI to mobile app companies. Since our launch, we have earned the business of some of the world’s greatest brands, including Kayak, eHarmony, Orbitz, OpenTable, and HBO. We are headquartered in beautiful downtown Palo Alto, and have offices around the globe, including San Francisco, NYC, London, Paris, Singapore, Tokyo, and South Korea.

    Our core values

    Transparent - we share information so that others can learn
    Data-driven - when making decisions, data rules the day (no dogma)
    Proactive - we tackle issues as soon as we see them, and lend a hand outside our core roles
    Supportive - we optimize for the team's success, not solely for individual contribution
    Humble - we don't assume we have all the answers (no egos)
    Courageous to change - we constantly assess our processes and experiment with new approaches

    Our engineering philosophy

    Use the best tool for the job - Whether it's robust open source data stores, high-leverage languages (e.g., Clojure and Go), or building our own CLI tools, we use the technology that will result in the best long-term product.
    Tighten feedback loops - We leverage fast integration tests, one-command deploys, and prod AB tests that reach significance in minutes so that we can learn and improve our systems faster.
    End-to-end ownership - Engineers own projects from design to rollout, which decreases overhead, miscommunication, and risk of building the wrong solution -- and it's just more satisfying.
    Invest in tooling - We spend ~20% of our time building advanced tooling and dashboards that add a multiplier to our future effectiveness.
    The team engineers its own processes - Most process improvements and changes come out of ideas from weekly team retrospective meetings, resulting in as little formal process and management as possible, but no less.
    Automate everything - QA is replaced with high-test coverage, sysadmin with automated deploys, operations with high-signal alerting, etc.
    Constant learning - We choose projects that maximize learning, not just business impact.

    Tech stack

    Clojure, Go, AWS, PostgreSQL, Lots of in-house tech

    Benefits

    Compensation and retirement

    Stock Options
    401k
    Pension plan
    Commuter assistance plans

    Health and wellness

    Health insurance
    Dental insurance
    Vision insurance
    Life insurance
    Fitness reimbursement

    Vacation and time off

    Paid time off
    Unlimited time off
    Paid holidays
    Flexible working hours
    Work from home flexibility
    Maternity benefits
    Paternity benefits

    Personal development

    Management training
    Job training
    Conferences reimbursement

    Values and quality of life

    Diversity program
    Accessible via public transportation
    Employee groups and committees
    Snacks and beverages
    Catered breakfasts
    Catered lunches
    Catered dinners
    Company activities
    Games and recreation
    Liftoff - We like sharing information and learning new things
    Liftoff - Company Photo
    Liftoff - Company Photo
    Liftoff - Company Photo
    Liftoff - Company Photo
    Liftoff - We love our offsites!
    Liftoff - Sometimes we have fancy parties
    Liftoff - Company Photo
    Liftoff - Company Photo