JUUL is the number one US-based independent e-cigarette, selling over five million JUULpods per month. Headquartered in San Francisco and backed by leading technology investors including Tiger Global, Fidelity Investments and Tao Invest LLC, JUUL Labs is disrupting one of the world’s largest and oldest industries.
James Monsees and Adam Bowen co-founded JUUL when they applied their background in product design to the challenge of finding a better alternative to smoking. They’d been smokers for many years, but they were increasingly dissatisfied with the health and social impacts of cigarettes. When they could find no attractive alternative, James and Adam recognized a groundbreaking opportunity to apply industrial design to the smoking industry, which had not materially evolved in over one hundred years.
What started as a design challenge has since become a mission to positively impact the lives of adult smokers around the globe. JUUL Labs is a thriving team of scientists, engineers, designers, supply chain experts, customer service and business professionals who believe that design, technology, and out-of-the-box thinking are the keys to creating the most satisfying alternatives to cigarettes. We are committed to innovating with adult smokers in mind.