ID.me is like a PayPal for Digital Identity. Once a user establishes an ID.me account, he or she may tie multiple, verified credentials e.g. Troop ID, Student ID, Teacher ID, and many others to his or her ID.me account, and use that credential across a network of participating brands to instantly prove eligibility for a special discount.
For instance, Under Armour was unwilling to extend their 10% off loyalty program for Military/Veteran and First Responder to UnderArmour.com because they had no way to verify an individual’s credentials. Today, Troop ID and First Responder ID live in Under Armour’s checkout flow. Once an account is established, a veteran may use their Troop ID login to instantly verify their credential while at Sears, Overstock, Starbucks, Hersheys, Veterans Affairs, Tough Mudder, WWE, and many more brands that use ID.me to verify digital identity. This network approach is more efficient for users and increases conversions for our brand partners.