Hogarth opened for business in 2008 in an attic room above a shop near London’s Carnaby Street. Our Internet connection came from a cable slung out of a window and the floor sloped so much that all the chairs ran towards one corner. Eventually we had fourteen people working in that room. This made it so full that we had to use the Brazilian coffee shop opposite for our meetings. In memory of these roots the founders of the company are still known as the “Attic Fourteen”.
We are a truly international company. In our London office alone, we have 40 nationalities speaking nearly 100 languages fluently. We are cosmopolitan, diverse and welcoming. We are constantly hiring across a wide range of disciplines: print production, digital production, TV post-production, technology, finance, commercial, account management, transcreation and project management. We want to meet people with energy, intelligence and a pioneering spirit.
Hoxton is a Creative Management Platform. It is designed to integrate into the Ad Tech ecosystem to enable efficient workflow, creation and delivery of assets for at-scale campaigns also including custom enterprise-class Dynamic Video. Hoxton is suitable for standard multi-market campaigns, DCO campaigns and more advanced addressable or real-time campaigns.
Data-driven creative is the strong focus for Hoxton. Hoxton enables agency teams to map feed content to specific areas of a template, and deliver directly to ad servers or publishers – unlocking a data loop that brings new potential of rapid development of assets for real-time addressable campaigns.
We are integrating machine learning to understand the content and context of creative assets, and build creative that responds to specific audience data.
Automated Content flow is key to unlocking true automation. We are building integrations with AI platforms for content aware scaling & positioning (eg. Adobe Sensei).
Finally, we see Hoxton as being best placed within the ecosystem to leverage the latest in deep learning, by integrating the algorithms of Style Transfer and Generative Adversarial Networks.
Hogarth is known for its technology. This technology has three primary functions: the automation of processes that don’t need human input; the online approval of assets; and the global management and delivery of marketing assets. Our software development team is over 100 strong, and we develop all of our own systems in-house. We don’t use technology for its own sake – we use technology to bring real benefits to our clients and make the whole production process as efficient and simple as possible.
Hogarth’s production technology enables efficient workflow management and online approval of production and transcreation projects across all media. We provide our clients with access to the platform, giving their marketing teams complete control and full visibility of all marketing communications throughout the production process. This technology has been designed to deliver transparency by providing real data in real time and to provide a chain-of-custody from creative conception, through all stages of regional and local campaign development, to final delivery in the local market.
ZONZA is the first of a new generation of Enterprise Asset Platforms with the scale, functionality and security demanded by large companies. ZONZA enables a global marketing organisation to take control of all its marketing assets on its own platform: not just relatively small design, packaging, print and digital assets but also master broadcast files (including full resolution “footage” from the new generation of HD video cameras). ZONZA is a cloud-based system, accessible from any browser anywhere in the world, on any device – including tablets and smartphones.
ZONZA can do this because unlike traditional asset management systems it has no file size limitations, a global infrastructure and can manipulate and distribute master broadcast assets as easily as print or digital files.
ZONZA creates a single global studio environment in which central version control ensures the appropriate assets are being accessed. The easy availability of master assets facilitates asset re-use, while the equally easy access to elements that weren’t used in the original version facilitates adaptation.
With ZONZA, all stakeholders in the marketing production process are linked on a common platform. At the centre this means that management gains immediate visibility of the advertising being used in each and every market. For local market users ZONZA makes it easier to see what’s being used elsewhere, to approve assets under development and to keep an archive of past advertising.