HERB

HERB is the reliable one-stop shop where consumers can find dispensaries, strain recommendations, and purchase products from wherever they are.

  • Founded 2014
  • 16-50 Employees
  • 0-5 Engineers
  • Media and Content

About HERB

HERB is the reliable one-stop shop for everything cannabis-related. We help consumers and businesses connect via trustworthy content. Our community uses HERB to find curated strain recommendations, discover local dispensaries, purchase products, and be entertained by viral video content. Hundreds of businesses use HERB to get exposed to cannabis users and build a tribe and following around their brand.

Traction

In under 3 years, we've grown the community to over 4 million monthly unique visitors, 8 million people on Facebook, and push over 200 million monthly video views. We're currently closing out our seed round from world-class investors including Lerer Hippeau Ventures (founders of BuzzFeed, Huffington Post, NowThis, The Dodo), Liquid 2 Ventures (Joe Montana), Slow Ventures (early Facebook employees and investors in Pinterest, Nest, and Slack), Michael Lazerow (early investor in BuzzFeed, Tumblr, and Facebook), Shiva Rajaraman (Spotify, Google, YouTube), and more.

Product

We are building a revamped platform that is going to be seen and used by tens of millions of people instantaneously, and in the process create tremendous value (save lives, reduce human suffering, and change public perception of cannabis). Creating an entire technology product experience from scratch is one of the most exhilarating and complex challenges an engineer can undertake.

Mindset

We believe that breakthrough technology is intrinsically important to the success of HERB and should command the same level of support as design, talent recruiting, and business development. We believe engineering is more than a skillset; it’s also a mindset. A technology-focused approach to problem-solving enables HERB to quickly and continually find the right path to the best solutions through a process that includes rapid prototyping, empathic user research, and (perhaps most importantly) ‘synthesis’ across user/business/technology needs.

Values

We put the user first.
We behave like owners.
We do work we are proud of.
We are passionate about our mission.
We focus on achieving remarkable results.
We focus on company success above personal ambition.

Location

HERB is headquartered in Toronto.

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Tech Stack
  • Node
  • Postgresql
  • React

Investors
  • Lerer Hippeau Ventures
  • Slow Ventures
  • Trail Mix Ventures
  • Bellpen Capital
  • Muse Capital Labs
  • Michael Lazerow
  • Great Oaks VC
  • Liquid 2 Ventures
  • Shiva Rajaraman


Investors
  • Lerer Hippeau Ventures
  • Slow Ventures
  • Trail Mix Ventures
  • Bellpen Capital
  • Muse Capital Labs
  • Michael Lazerow
  • Great Oaks VC
  • Liquid 2 Ventures
  • Shiva Rajaraman