“More than trading power, our scale gives us the ability to invest in
the best technologies and people.” Dominic Proctor President, GroupM
GroupM invests in people, content, technology and data to make its agencies optimally effective and efficient for clients, providing intelligence to find or create valuable audiences and outcomes. Our leadership, inventiveness and scale drive success for our clients, partners and people.
Strategy & Business Development
GroupM’s approach is based on one powerful principle: a winning strategy begins with precise consumer insight and impeccable business science. In this, we are unrivaled. Proprietary technology drives our business science capabilities and insights, fueling our ongoing growth and position as the largest media investment management organization in the world. Our scale powers our agencies’ efficiency, paired with the inventiveness of our people, we are able to create unique and lucrative marketing opportunities for clients.
GroupM is the central trading organization for WPP's media agencies and also the world's largest buyer of media with 2014 billings of more than $106 billion (RECMA, 2014). One of every three ads placed worldwide utilize ad inventory purchased by GroupM. Our peerless global understanding of media marketplaces and trading provide real incremental value and marketing advantages that benefit clients every day. We offer complete transparency and always respect clients’ confidential trading interests.
GroupM’s creative support ensures our agencies’ offer best-in-class entertainment marketing solutions. We invest in, produce or acquire world-class content distributed via television and online media networks.
Data & Analytics
GroupM Data & Analytics is a marketing science, technology and consulting group specializing in fact-based business strategies and assessment. Our global team provides expertise in data management, advanced analytics, technology deployment and marketing effectiveness with one clear remit: help clients achieve significant and lasting improvements in marketing effectiveness and profitability. Utilizing a proprietary Data and Analytics Platform, we enable clients’ marketing organizations to monitor, evaluate and optimize media investments. The platform drives upstream strategic decision-making as well as down-stream tactical campaign optimization decisions.
“We are not only at the forefront of marketing technology – we own it
– something no other media holding company can claim.” Irwin Gotlieb
Chairman, GroupM Global
GroupM enables its agencies so they can help clients build their businesses and lead in their respective industries. The importance of developing a technology stack for data management cannot be understated. It’s the key to maximizing advertising performance and pricing. GroupM has developed its own technology to collect, optimize and store data on a proprietary Data Management Platform and is rigorous in continuously expanding the stack with new solutions and companies.