GroundTruth

GroundTruth is the leading location-based marketing and advertising technology company. Our Mission is to convert Real World behavior into Real Marketing that delivers results.

Founded 2009
201-500 employees
  • News, Media, Advertising, & Publishing
  • Headquarters address
    1 World Trade Center New York, NY

    GroundTruth is the leading location-based marketing and advertising technology company. Sitting at the convergence of offline and online data, GroundTruth delivers a unique data set called “visitation data,” which allows brands, agencies, SMBs, and non-profits to drive high-performing business outcomes (ROI). GroundTruth activates this data through a suite of performance products and services via their self-serve advertising platform, through managed services, or tailored partnerships. GroundTruth has built proprietary filtering processes that combines our BlueprintTM contextual mapping technology, owned & operated properties, along with 3rd party mobile location data, together yielding over 30B visits annually.

    We believe that innovative technology starts with the best talent and have been ranked one of Ad Age’s Best Places to Work for Three years in a row (2021, 2022 & 2023).
    You can view the article here
    Learn more about the perks of joining our team here.

    WeatherBug-A GroundTruth Company:

    WeatherBug “A bit about us”: Established in 1993, WeatherBug is a popular weather site and mobile app providing hyperlocal, live weather data and proactive alerting to consumer users. With over 15 million unique users per month, across all platforms, WeatherBug’s vision is to provide environmental intelligence for all aspects of people’s lives. The WeatherBug app is a top-rated weather app in the app stores. In 2019, WeatherBug was named the best weather app by MediaPost’s Appy Awards. WeatherBug is owned and operated by GroundTruth, the leading global location technology platform. Learn more: www.weatherbug.com

    Tech stack

    Java, Scala, C++, Perl, AWS, Python, Flask, AngularJS, React, Real-Time Systems, Distributed Systems, High Availability, Docker, EC2, Aerospike, Redis, Memcached, SQL, PostgreSQL, MySQL, HDFS

    Benefits

    Compensation and retirement

    Stock Options
    401k plan
    401k matching
    Cell phone reimbursement

    Health and wellness

    Insurance (Health)
    Insurance (Dental)
    Insurance (Vision)
    Insurance (Life)
    Insurance (Disability)
    FSA (Flexible Spending Plan)
    Child or elder care stipend
    EAP (Employee Assistance Program)
    Fitness reimbursement
    Dog walking stipend
    Mental health benefits

    Vacation and time off

    Paid time off
    Paid holidays
    Work from home flexibility
    Volunteer time off
    Maternity benefits
    Paternity benefits

    Personal development

    Tuition reimbursement
    Management training
    Internship program
    Career growth

    Values and quality of life

    Diversity program
    Accessible via public transportation
    Employee groups and committees
    Snacks and beverages
    Company activities
    Employee discount programs