GroundTruth

GroundTruth is a media platform that drives in-store visits and other real business results.

Founded 2009
201-500 employees
  • News, Media, Advertising, & Publishing
    • Headquarters address
    1 World Trade Center New York, NY

    GroundTruth is a media platform that drives in-store visits and other real business results. Using observed real-world consumer behavior, including location and purchase data, we create targeted advertising campaigns across all screens for advertisers. We then measure how consumers respond to the campaigns, including if they physically show up to a store location or website, to understand the real business results generated by a brand’s advertising.

    We believe that innovative technology starts with the best talent and have been ranked one of Ad Age’s Best Places to Work for Three years in a row (2021, 2022 & 2023).
    You can view the article here
    Learn more about the perks of joining our team here.

    WeatherBug-A GroundTruth Company:

    WeatherBug “A bit about us”: Established in 1993, WeatherBug is a popular weather site and mobile app providing hyperlocal, live weather data and proactive alerting to consumer users. With over 15 million unique users per month, across all platforms, WeatherBug’s vision is to provide environmental intelligence for all aspects of people’s lives. The WeatherBug app is a top-rated weather app in the app stores. In 2019, WeatherBug was named the best weather app by MediaPost’s Appy Awards. WeatherBug is owned and operated by GroundTruth, the leading global location technology platform. Learn more: www.weatherbug.com

    www.groundtruth.com/about
    www.groundtruth.com/article/groundtruth-named-to-ad-ages-best-places-to-work-for-3rd-consecutive-year/?%3Futm_campaign=ad_age_bptw_2023&utm_medium=social&utm_source=linkedin&utm_content=post&utm_term=e

    Tech stack

    Java, Scala, C++, Perl, AWS, Python, Flask, AngularJS, React, Real-Time Systems, Distributed Systems, High Availability, Docker, EC2, Aerospike, Redis, Memcached, SQL, PostgreSQL, MySQL, HDFS

    Benefits

    Compensation and retirement

    Stock Options
    401k plan
    401k matching
    Cell phone reimbursement

    Health and wellness

    Insurance (Health)
    Insurance (Dental)
    Insurance (Vision)
    Insurance (Life)
    Insurance (Disability)
    FSA (Flexible Spending Plan)
    Child or elder care stipend
    EAP (Employee Assistance Program)
    Fitness reimbursement
    Dog walking stipend
    Mental health benefits

    Vacation and time off

    Paid time off
    Paid holidays
    Work from home flexibility
    Volunteer time off
    Maternity benefits
    Paternity benefits

    Personal development

    Tuition reimbursement
    Management training
    Internship program
    Career growth

    Values and quality of life

    Diversity program
    Accessible via public transportation
    Employee groups and committees
    Snacks and beverages
    Company activities
    Employee discount programs