Goldbelly

Goldbely began because our CEO, Joe Ariel, has an insatiable appetite for iconic American eats.

Joe had gone to school in the South, but once back up to New York City, couldn't find good BBQ, biscuits or pecan pie. He looked for ways to have these regional specialties sent to him by mail from the places he missed most. One day in 2012, he invited his friends (including soon to be co-founders Trevor, Vanessa & Joel) over for dinner. They couldn't believe how amazing the food was. They also couldn't believe where the food was from and how cool an experience it was. Vanessa said, it felt "like a futuristic George Jetson experience".

They'd discovered that online food ordering was ripe for innovation. In so many industries where "taste" matters, there is a way to discover & order from the best designers, artisans and craftsmen. Why not in food? And how cool would it be to send these amazing and meaningful treats to friends out of state? Or as gifts?

Our technology empowers small mom and pop shops across the country to have a national e-commerce business that compete with large, cheesy, big box e-tailers and massive conglomerates of the food world.

With headquarters in San Francisco as well as an office in New York City, the idea that was born over BBQ and Pecan Pie is transforming the specialty food industry.