The global advertising market is a $500b dollar a year market. The core goal of the advertising market is to drive a consumer into a location where a product is sold. The challenge is that no advertiser today can definitively prove that they have been successful in achieving this core goal – until now. At Freckle IoT we provide to brands, advertisers and trading desks an agnostic in-store attribution tag supported by the largest platforms in the world to solve this exact problem. In the future, no brand will advertise without an attribution metric. We believe this will be Freckle.