Turn fitness from a chore, into a habit, into a healthy addiction

Founded 2017
16-50 employees
  • Health Care Technology & Nursing
  • Headquarters address
    Here East, 14 East Bay Lane, Queen Elizabeth Olympic Park, Stratford London E15 2GW

    Fiit is a fitness platform on a mission to turn fitness from a chore, to a habit, to a healthy addiction. We plan to do this by leveraging data science, smart technology and the explosion of fitness influencers. Our platform will stream live classes that are both trackable and interactive providing a fully immersive fitness experience.

    We are a socially responsible company at our core. Our Fiit Foundation will partner with charities and governing bodies to ensure those in need can also benefit from the Fiit platform, getting the 80% of the population who are under active fit and healthy.

    We have an experienced founding team proven in building successful companies:

    Daniel Shellard & Ian McCaig
    Both ex Google and co-founders of Qubit (Future Fifty Company, Tech City, Europe's 100 Hottest Startups, Wired Magazine UK, 2015, Top 25 Hottest London Start-Ups, Informilo, 2015)

    Sammi Adhami
    Built $20m real estate business in Dubai . In addition he ran one of Dubai’s premier parties!

    We all absolutely love our fitness - Ian has won Henley Regatta, Daniel is an Ironman, and Sammi has tried virtually every fitness class in London!

    Build the next generation fitness platform and get fit in the process.

    Tech stack

    You can define this - it's early days