FCTRY functions like a record label or a movie studio. We collaborate with select artists and designers to bring their ideas to the mass-market. We have the infrastructure and know-how to take a great concept and quickly scale it globally.
The prevailing paradigm in the consumer-goods industry is to produce an item, bring it to market and hope it does well. Globally, this leads to enormous amounts of material waste, as most products ultimately fail. FCTRY is pioneering the use of tech-driven strategies to reinvent this process and eliminate the guesswork that leads to waste.