Fatherly

Fatherly is the fastest-growing parenting site on the web, targeting millennial parents who are entering the most inquisitive and acquisitive phase of their lives.

Founded 2015
16-50 employees
  • News, Media, Advertising, & Publishing
  • Headquarters address
    394 Broadway, New York, NY

    Who We Are
    Fatherly is the fastest-growing parenting site on the web, targeting millennial parents who are entering the most inquisitive and acquisitive phase of their lives. By focusing on dads as well as young moms, Fatherly’s able a) to capture both sides of the parenting market, b) provide a differentiated content offering in a space oversaturated with “Mom” content, and c) hone in on a key insight that millennial parents increasingly share parenting responsibilities and purchasing decisions.

    Described by the New York Times as “Buzzfeed meets Vice” for parents, Fatherly focuses on expert-driven, evidence-based content, with a pantheon of esteemed contributors that include:

    Nobel Peace Prize winner Malala and her dad
    US Secretary of Education Arne Duncan
    Melinda Gates
    US Ski Team’s Daron Rahlves
    CTO of the United States Megan Smith

    Last year Fatherly generated over 1B video views, was named Oprah's favorite website of 2016, and was documented in Adweek, Digiday and CNBC for its success with video targeting young parents. Fatherly has also been nominated twice by the Webby’s as “Best Parenting Site on the Internet” in just its first year in existence.

    Growth To Date
    Launched in April 2015, Fatherly already reaches:

    75M people weekly on Facebook
    2.5M monthly uniques + additional 2.5M UVs via syndication
    350K daily subscribers (with consistent 20% month over month growth)

    A Preferred Partner For World Class Brands
    Fatherly has developed year-long partnerships with a variety of Fortune 500 marketers including Johnson & Johnson, General Motors, Campbell’s, P&G, Progressive and The United Nations among others. Its Family Albums work with Spotify has been nominated by Digiday as the Best Branded Content Series of 2015-2016.

    A World-Class Team
    Fatherly is led by Simon Isaacs and Michael Rothman, one of the founding employees at the Thrillist Media Group, now one of the largest digital publishers in the country. Its investors include Lerer Hippeau Ventures (Buzzfeed, Warby Parker), SoftTech (Bleacher Report), The Knight Foundation, Gary Vaynerchuk and a dozen others.

    Press
    Fatherly has been featured by hundred of outlets across the country including:
    Fortune CNN Business Insider TODAY New York Times USA Today Bloomberg AdExchanger PSFK Google Insights

    Tech stack

    Wordpress (PHP), WP Engine (NGINX server and MySQL database), Front-end: Gulp to preprocess the SASS stylesheets.

    Benefits

    Health and wellness

    Health insurance
    Dental insurance
    Vision insurance
    Life insurance
    Disability insurance
    Fatherly - Company Photo
    Fatherly - One of our frequent team outings.
    Fatherly - One of our lunch spreads
    Fatherly - New Office Space that we moved into January 17th. "Punk is Dad" is a play on the 70s phrase "Punk is Dad".
    Fatherly - Lego Fatherly Logo
    Fatherly - Desk space at new office on Broadway off canal