As the global leader in licensed sports merchandise, Fanatics is changing the way fans purchase their favorite team apparel and jerseys across retail channels through an innovative, tech-infused approach to making and selling fan gear in today’s on-demand culture. Powering multi-channel commerce for the world’s biggest sports brands, Fanatics offers the largest collection of timeless and timely merchandise whether shopping online, on your phone, in stores, in stadiums or on-site at the world’s biggest sporting events.
Fanatics is a technology-driven, consumer company that powers the Fanatics, FansEdge, Kitbag and Majestic brands, as well as the largest selection of sports collectibles and memorabilia through Fanatics Authentic. Fanatics also operates more than 300 online and offline partner stores, including the e-commerce business for all major professional sports leagues (NFL, MLB, NBA, NHL, NASCAR, MLS, PGA), major media brands (NBC Sports, CBS Sports, FOX Sports) and more than 200 collegiate and professional team properties, which include several of the biggest global soccer clubs (Manchester United, Real Madrid, Manchester City).
In addition to e-commerce, the company’s capabilities include multichannel-integrated event and team retail across all leagues and major events such as the Kentucky Derby, Ryder Cup and NHL’s Winter Classic; an industry-leading tech, data and mobile platform; international capabilities that provide a global sports retail platform that is growing the licensed sports merchandise business both in soccer and across all sports worldwide; and an in-house merchandise division, Fanatics Branded, that is a licensed partner of all the major sports leagues and helps fans express passion through a broad range of styles, designs and jerseys created under both the Fanatics and Majestic brands.
Fanatics’ vertical manufacturing engine is built for today’s on-demand economy and brings much-needed agility to the industry, better servicing today’s passionate sports fans and their growing real-time expectations with more unique and innovative products readily available across retail channels.
Sports is a fast-paced, ever-changing landscape and Fanatics, the on-demand and mobile leader in team merchandise, is uniquely positioned to serve the insatiable real-time appetite of fans worldwide, fueled by explosive growth in technology and social media.
Fanatics is currently one of only four $1B revenue, profitable, private internet companies globally. Fanatics is growing rapidly and will do over $2B in revenue in 2017. In September 2017 Fanatics closed a $1B financing round from SoftBank’s Vision Fund. Backed by top investors: SoftBank, Silver Lake Partners, a16z, Alibaba, NFL and MLB.