We’re creating the model for the programmatic agency
Not just in spend but also in our approach, which is as much about marketing fundamentals as it is inventory and platforms. Our competitors tend to think of programmatic as an efficient inventory source; we see it as an opportunity to reinvent advertising and unlock an unprecedented level of effectiveness, while picking up some efficiency gains along the way.
We’re bona fide data scientists
In an industry rife with pseudoscience, our analysts practice data science with a rigor more common in medical research than media. Their work has won praise from leading academics and economists as well as clients with stronger, more accountable media programs.
We’re mobile leaders
Mobile makes up 35% of our billings. Further proof of our leadership: We’re trusted with promotion for 5 of the top 50 apps in the world.
We’re the agency of Internet champions
Our sophisticated, digitally-demanding client roster provides a rich set of capabilities enviable by traditional advertisers.
We give our clients end-to-end visibility of cost, commitment, performance, and agency fees. Without exception.
That means 1 team, 1 platform, 1 process. A lot of agencies talk about global capabilities, but look under the hood and you’ll find a patchwork of resources. Our hub operating model has a proven track record for clients who want to run their business on a genuinely global basis, from brief to measurement and everything in between. Part of GroupM, Essence is majority owned by WPP, the world’s leading communications services group.