We apply this guiding principle to every aspect of our brand –
from initial conception & design to production, finishing treatments, and quality control, all the way through to supplying & supporting clientele.
Our headquarters, propitiously, is in los angeles, california – the veritable mecca of premium denim.
A passionate crew of denim fanatics, we know [and worship] our jeans. We cut our teeth in multifarious ways – cultivating fashion and tech expertise with a diverse mix of top-tier denim labels and successful startups.
With our well-rounded industry backgrounds, our tenacious team is made stronger thanks to our range. The crew is bonded together by a common creative ethos – anchored by a shared style p.o.v. that we believe benefits our label both technically and aesthetically. We live for perfect pairs of jeans, and we love to introduce them to others.