D'Marge was founded about five years ago strictly as a side-project and hobby while it's founder, Luc Wiesman worked in advertising. Having always had a keen interesting in sneakers, cars and design, Luc started D'Marge to express his passion. Luc's career stretches over 15 years in digital advertising having been both a web designer and a strategist.
D'Marge soon grew to over 1,000,000 monthly visitors and now has 6 staff in Sydney and New York. The core of our business is publishing, producing a range of editorial and films around interesting men, fast cars and exotic destinations.
Our motto is simple, we're for 'Magnificent Bastards'. This means D'Marge is for men who want more from their life. More adventure, more fun, more family time... whatever it is, we have stories to inspire them to make it happen.
Vision for the business is to expand into London, New York, Amsterdam with localised offerings similar to the likes of VICE, PopSugar and Huff Post.