CrossTarget

CrossTarget solves the biggest pain point of the mobile advertising tech market, noted in the PwC - iAB report in 2015, by directly pairing the mobile web cooke and Google Advertising ID.

Founded 2014
16-50 employees
  • News, Media, Advertising, & Publishing
  • Headquarters address
    21 Dry Dock Avenue, Boston, MA 02210, USA

    The cofounding team from Korea had more than 15 years of experience in e-commerce, and they felt the pain point of mobile advertising market. The team has solved the problem, and only six month after they set up a company, they received $2M in funding back in Korea.

    However, they still didn't realize what big they can grow their company. When they first came to Boston in 2015 March, they realized how much the US market also needed our technology, and all of a sudden the company was accepted as finalist in MassChallenge. Since then, the company has made partnerships with the market leaders like Millennial Media and Tune, and the speed of business development technology development is just outrageous. After a quick round of fundraising for US is closed during this fall, the company will be scaling up really quickly across the United States, and eventually all over the globe: China, Europe, Canada, and more.

    Our core value proposition lies in how we identify the end user in mobile platform. This high-quality algorithm results in data that outcompetes all of other players in the market in quality (our accuracy of user identification is 99%, whereas others are between 5~50%). When we accumulate enough data, we will be in data business that integrates all the fragmented platforms into single, unique data to become a more powerful data platform.

    Tech stack

    PHP, MongoDB, Redis, Linux, C++
    CrossTarget - Barbecue time with a family-like team
    CrossTarget - Meeting with the best people in the industry
    CrossTarget - Working hard, harder than anyone else
    CrossTarget - Our office space at MassChallenge, where 127 other startups are working for their visions too.