Craft Coffee is fundamentally rethinking the $71B coffee industry. Our radical notion is that technology has enabled a customer-centered approach to coffee that was never before possible. This is why we recently rebuilt our service around what we call the Coffee DNA Project.
Data, technology, product and user experience are at the core of the company we're building. No coffee company in the world is set up to operate this way. But we are. Since 2011 we've built what Fortune Magazine called "the internet coffee company." We've sold millions worth of coffee to customers all over the world. As a startup, we ask the kinds of questions and collect the kinds of data you'd expect. And since we're the only real tech startup in the space, we arrived at conclusions that have blown the minds of every coffee industry veteran we know.
The future of Craft Coffee is based on our unique past. It's different than what you've seen from us so far. We're building a new kind of coffee company. A tech company. It's going to be global. They're not going to see it coming.
Our team is everything. Changing a $71B industry will be a massive battle. If that sounds like your kind of challenge, read on.