Coterie

Our Manifesto

Here’s what we know: You’re the hero of your parenting story, not us. You’re the parenting expert, not us.

But we’re really good at what we do. We solve problems in the background to free you to focus on the most important and fulfilling parts of parenting.

We empower you with confidence; we don’t make you feel like you need us as a crutch. We never prey on your insecurities or fears.

Our job is to design solutions to the challenges that keep you up at night, and make you feel anything less than the best parent for your baby.

We are:

Informed but approachable, direct but friendly, empowering but not overly earnest. We make products that are best for baby, best for the planet and best for parents.

We are not:

Parents, caregivers, pediatricians, best friends, mommy bloggers (those are leading roles that sometimes make you feel insecure).

Why do we exist?

To empower you to focus on what you’re best at (being a parent to your baby), by eliminating distractions and solving challenges.