Founded in 1998, Care2 has grown to 25 million members, with a monthly unique audience of more than 11 million people, and is consistently ranked by Quantcast among the top 200 U.S. web networks by traffic. Nearly 10,000 new members join Care2 every day, attracted by countless opportunities to discover, share and take action. Care2′s members tend to be well-educated women between the ages of 25 and 60 (average age is 39), with strong “green” values and a desire to support social justice, save the environment, protect animals and live healthier, more sustainable lives. For more than 700 leading nonprofit organizations, Care2 has become a preferred source for recruiting new members, supporters and donors online. A rising number of these nonprofits have made Care2 a central component of their strategy to attract new grassroots donors and win major advocacy victories. Care2 has also significantly extended the reach and impact of its clients’ campaigns by creating the Care2 Take Action Platform, a vertical ad network of about 130 partner websites — including Grist, Mother Jones, AlterNet, TreeHugger, MTV, Ms. Magazine, eNature.com, CafeMom, Woman’s Health, Prevention, LinkTV, DailyKos, Talking Points Memo, Wonkette and many others — that promote Care2 campaigns via a widget and email placements to a combined 100 million additional civic-minded people who are similar to Care2′s own millions of members.