Borderfree

About Borderfree

Borderfree is a leader in cross-border ecommerce services, enabling retailers and brands to easily market and sell to consumers in every corner of the globe.

Build your global business

The world's most iconic brands rely on us to expand internationally and transact with consumers in more than 100 countries and territories and more than 60 currencies worldwide.

An easier way to expand internationally

We take care of every single aspect of the international shopping experience, including site localization, multi-currency pricing and payment processing, landed-cost calculation, customs clearance and brokerage, global logistics services and international fraud management.

We also provide valuable merchandising insights and marketing strategies to enable customers to better target and engage international consumers, whether through web, mobile or in-store channels.

Our robust solution gets you up and running quickly – without having to expand your company infrastructure or alter your consumer experience.

Our history

Since 1999, our company has been breaking down barriers to international cross-border commerce, paving the way for global ecommerce growth. The company first came to market as E4X when it introduced a patented technology that allowed ecommerce retailers to automatically present and settle transactions in the preferred currencies of its international visitors. As the business matured, it became clear that the challenges to cross-border commerce went way beyond currency – to include payment services, logistics, and cultural considerations. In response, we developed a complete solution that allowed companies selling online to quickly and easily sell internationally. Finally, retailers had a simple, turnkey solution to going global. The company was named FiftyOne.

In 2012, FiftyOne acquired Borderfree, another international ecommerce company, from Canada Post, and adopted the name in 2013.

Ecommerce solutions leader

Today, Borderfree is recognized as a market leader in global ecommerce solutions. The company powers the international expansion initiatives of many leading retailers and brands including Aéropostale, J.Crew, Land's End, Macy's, Neiman Marcus, Under Armour, Warby Parker and Williams-Sonoma.

Borderfree is headquartered in New York City with offices in Tel Aviv, Toronto and Dublin. Contact us today.