Blue Green is a marketing technology innovator, solving "digital bureaucracy" problems based on research and methodologies developed at MIT. We deliver exponential growth in returns on marketing investments, providing millions of dollars in annual revenue and profit growth for our global portfolio of customers.
Our core IP, Self-Targeting® is our proprietary method of providing exponential growth in yields. The algorithm combines:
• Marketing value chain optimization
• System Dynamics
• Customer-directed, behavioral segmentation
• Agile marketing execution
We provide goal-specific services that deliver exponential growth in quantitative results, from strategy to end-to-end execution.
Sperse, our customer journey visualization platform, embeds key components of our IP by providing a visual-first tool for quantitative gap analysis. The software gives marketers, analysts, experience designers, and product managers a new method of discovering high growth potential zones in the marketing value chain.
Self-Targeting® is a registered trademark of Blue Green Brands, LLC and BGC Boston