The origin of BloomReach
In 2008, Ashutosh (Ashu) Garg (former Google Scientist) and Raj De Datta (successful Silicon Valley entrepreneur) wanted businesses to generate more benefits from their content by presenting the most relevant content to each visitor based on that visitor’s unique intent. Not only would the businesses be more effective, but consumers would have better experiences on every site. They felt that if they could bring web-wide data, world-class algorithms and continuous learning to every website, they could create the relevant web.
So they built the Web Relevance Engine which uses the collective intelligence of the web and individual sites to analyze billions of consumer interactions and make products more visible by surfacing relevant information to the right consumer on any channel. Within a few years, BloomReach has become one of the fastest growing startups in enterprise software.
The rest is history.
Culture comes first
Before Ashu & Raj founded BloomReach, they knew defining the culture needed to come first. They drew up a concrete set of values to inform the culture upon which they’d build their company. They even wrote it down: Truth, Own, We, Think, No Drama. These values play out everyday at BloomReach and stresses, among other things, honesty and the notion that everyone at this company is in it together.