Bleacher Report is reshaping the way millennials consume content. We have evolved from a website that was originally an open source network and sports news aggregator to a publisher that is provoking conversation at the crossroads of sports and culture.
We have cultivated a loyal, millennial audience through a blend of premium editorial experiences and entertaining, informative social content. The B/R App is the mobile destination for the modern sports fan, integrating the latest scores and alerts with customizable sports content feeds and compelling storytelling.
Reaching more than 250 million people across social globally, B/R has grown to be a leader in the industry. We have made strategic decisions to invest in people, doubled down on “owning the moment” across platforms and constructed a branded content team that puts brands in the center of the action.
At the core of B/R’s mission is recognition that sports is more than highlights and box scores; it encompasses the culture around it. At every turn, it’s the culture that feeds our fandom — be it through music, drama, style, controversy, rumors and so much more. It's the culture that draws us in, connecting us to what happens on the field in a deeper, more intimate way. The culture is the soul of every play, every highlight, every game. And that is why we believe you have to get sports culture to get sports.