Founded in 2010, Birchbox is a leading beauty and grooming retailer, offering an efficient, personalized way to discover and shop for new products. We redefined the e-commerce experience by pairing a monthly subscription of samples with a curated online shop featuring more than 800 best-in-class brands. Every month, members sample high-end products targeted to fit their personal profile and behavior, learn about them through our content, and purchase full-size versions of the products they like. Our platform provides our brand partners with an innovative and efficient way to access new customers. In 2012 we launched Birchbox Man and expanded internationally, and in 2014 we opened our first brick-and-mortar store in Soho. Today we have more than one million subscribers and operate in six countries, including France, Spain, UK, Ireland, and Belgium.
Birchbox is headquartered in New York City with offices in Paris, London, and Barcelona.
Each month, you'll receive a selection of samples that we’ve tried (and retried) ourselves. We source our samples from both well-known brands and emerging gems. The women’s subscription includes everything from skincare to makeup, as well as fun non-beauty extras. The men’s subscription delivers top-tier grooming products in addition to lifestyle accessories ranging from hip socks to tech accessories. Check out the ever-growing list of products in our Women’s Shop and Men’s Shop.
Our original content helps you get the most out of your samples. We’re a source of inspiration, advice, and information. We’ll show you how to master techniques and upgrade your daily routine with articles, expert interviews, and videos. Dive into the Birchbox Magazine and explore the The Guide.
When you are ready for more of the products you sampled, you can purchase full-size versions directly from the Birchbox Shop. We have a generous loyalty program that rewards you every time you shop, refer friends, and give feedback on your monthly samples. You can redeem Birchbox Points and save on any full-size or gift purchase.