b8ta is a brick & mortar showroom in Palo Alto for emerging hardware products. Through our software platform, we provide our makers with real-time analytics and data on consumer engagements and sales.

Founded 2015
16-50 employees
  • Local Commerce
  • Headquarters address
    2660 South El Camino Real, San Mateo, CA 94403, USA

    b8ta is retail reimagined to improve both the consumer and the manufacturer experience. Our mission is to give consumers incredible in-person experiences with products and their makers, and to engineer the tools to make selling products in-store simple and scalable.

    We understand that to live up to our mission, the products—not the retailer—must be at the heart of our business. With exceptional hardware products on our shelves and as our foundation, we empower every manufacturer to create a customized experience for shoppers, then give them the tools and data to improve and iterate.

    However, b8ta is more than just a retailer or a brick-and-mortar store. To the consumer, b8ta makes shopping for considered purchases delightful by inviting hands-on, in-person experiences. To the manufacturer, b8ta makes selling seamless and more cost effective by putting the control—from price to brand to inventory—in their hands.

    To anyone else, b8ta isn’t just the future of retail, it’s how retail should be.

    Tech stack

    AWS, Rails, Backbone, React


    Health and wellness

    Health insurance
    Dental insurance
    Vision insurance
    b8ta - Company Photo
    b8ta - Company Photo
    b8ta - Company Photo
    b8ta - Company Photo