There’s power in effective product formulations
Our products are formulated to deliver powerful solutions. We start with a rigorous clean sweep, prohibiting over 1500 questionable ingredients, then harness the untapped potential of cleaner, safer ingredients to propel unmatched performance. Industry-leading screening processes guarantee safety. The upshot? Seriously beautiful results without the concern.
We walk the walk through advocacy—and encourage others to do the same
We’re dedicated to making cleaner beauty the norm, so we’re continually advocating for safer, more protective laws that ensure the ingredients in everyday products get fully disclosed, and hazardous chemicals get monitored. It’s a challenge we accept head on, and every purchase of product supports this mission. Who knew makeup and skin care could be revolutionary?
Once you know, you can’t go back—that’s the beauty of education
Crack the code on what’s better for your body, and you start to connect the dots.
Our commitment is to translate the science and decipher the lingo so you feel knowledgeable about safer choices—and inspired to pass on what you’ve learned. Because change happens in waves, as one person spreads the word to the next.