Our mission is to get safer products into the hands of everyone. Formulate, advocate & educate - creating products that truly perform while holding ourselves to unparalleled standards of safety.

Founded 2013
201-500 employees
  • eCommerce
  • Personal Fitness & Wellness
  • Headquarters address
    Santa Monica, CA, United States
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    There’s power in effective product formulations
    Our products are formulated to deliver powerful solutions. We start with a rigorous clean sweep, prohibiting over 1500 questionable ingredients, then harness the untapped potential of cleaner, safer ingredients to propel unmatched performance. Industry-leading screening processes guarantee safety. The upshot? Seriously beautiful results without the concern.

    We walk the walk through advocacy—and encourage others to do the same
    We’re dedicated to making cleaner beauty the norm, so we’re continually advocating for safer, more protective laws that ensure the ingredients in everyday products get fully disclosed, and hazardous chemicals get monitored. It’s a challenge we accept head on, and every purchase of product supports this mission. Who knew makeup and skin care could be revolutionary?

    Once you know, you can’t go back—that’s the beauty of education
    Crack the code on what’s better for your body, and you start to connect the dots.
    Our commitment is to translate the science and decipher the lingo so you feel knowledgeable about safer choices—and inspired to pass on what you’ve learned. Because change happens in waves, as one person spreads the word to the next.


    Compensation and retirement

    Performance bonus
    Stock Options
    401k plan
    401k matching
    Commuter assistance plans

    Health and wellness

    Insurance (Health)
    Insurance (Dental)
    Insurance (Vision)
    Insurance (Life)
    Insurance (Disability)
    FSA (Flexible Spending Plan)
    EAP (Employee Assistance Program)

    Vacation and time off

    Paid time off
    Paid holidays
    Maternity benefits
    Paternity benefits

    Personal development

    Management training
    Job training
    Internship program

    Values and quality of life

    Accessible via public transportation
    Bike parking
    Employee groups and committees
    Snacks and beverages
    Employee discount programs