Technology doesn't support our business... it drives it!

Founded 2000
1501-5000 employees
  • Clothing, Fashion, & Textile
  • Headquarters address
    Hampstead Rd, Kings Cross, London NW1, UK

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    About us

    ASOS is an online retailer for fashion-loving 20-somethings around the world, with a purpose to give our customers the confidence to be who they want to be. We sell over 85,000 branded and ASOS Brand products through localised app and mobile/desktop web experiences, delivering from our fulfilment centres in the UK, US and Europe. Our propositions help bring our amazing products to almost every country in the world and we serve customers globally with increasingly tailored local experiences: relevant languages, payment methods and delivery and return options, in over 200 markets and in twelve languages.

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    Technology at ASOS

    As an online fashion retailer, technology is at the core of ASOS.

    The pace at ASOS is fast, and our teams and systems have been set up to meet the challenge of delivering a huge portfolio of challenging work simultaneously. Over 50 engineering teams own software from cradle to grave, allowing independent release of features as well as the opportunity to work with cutting edge tech at massive scale.

    ASOS has fully embraced the cloud and modern DevOps practices to support the velocity and scale of the organisation.

    Most of our engineering effort is focused on creating differential customer experiences, either through our digital platform’s micro-services, innovative machine learning solutions, or creating insight to power business decisions.

    Check out our tech blog.

    Our culture

    We promote learning. Tech Develops, a full day of inspirational speakers and events, is held on the last Friday of each month and is dedicated to the development of our permanent ASOS tech staff. Our in-house ASOS Academy is also on hand to support development and offers access to great online learning tools such as Pluralsight, Looop and Good Practice.

    Our regular HackComps offer an opportunity to think about new challenges, work with new people, and jump out of your comfort zone. Focused around a two-day, 48hr intensive hack, cross-functional teams address a set of business relevant challenges, whether it's iterating on an existing experience or creating an entirely new one. Some of our hackcomps have led to whole new teams and initiatives being spun-up to work on a brilliant idea that emerged.

    Beyond learning and development, we strive to maintain our inclusive and supportive culture. Not only does our Women in Tech community play a key role in how ASOS Tech operates, it also works to encourage future generations of young women into careers in tech, for example by visiting schools and encouraging them to pursue STEM subjects.

    If you want to know more about working in tech at ASOS, take a look at our Medium blog here.

    A day in the life.............

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    Tech stack

    C#, .Net, Azure, iOS, Android, javascript, jquery, html, css, React, Swift, Kotlin, Python, Scala, Java, Spring Boot, Redux, Mule ESB


    Compensation and retirement

    Performance bonus
    Stock Options
    Pension plan

    Health and wellness

    Insurance (Health)
    Insurance (Dental)
    Insurance (Vision)
    Insurance (Life)
    Insurance (Disability)
    Child or elder care stipend
    EAP (Employee Assistance Program)
    Legal assistance
    On-site fitness center
    Fitness reimbursement

    Vacation and time off

    Paid time off
    Paid holidays
    Flexible working hours
    Work from home flexibility
    Volunteer time off
    Maternity benefits
    Paternity benefits

    Personal development

    Tuition reimbursement
    Management training
    Job training
    Conferences reimbursement
    Internship program

    Values and quality of life

    Diversity program
    Accessible via public transportation
    Bike parking
    Employee groups and committees
    Company activities
    Games and recreation
    Employee discount programs