We found that most mobile engagement tools were either reactive (waiting for customers to reach out to companies) or too pushy (broadcasting lots of messages that cannot be responded to). We wanted to use software to create a beautiful experience for companies to start conversations with their customers, but also listen to them, respond accordingly, and use insights gained to build a more customer-centric app and company. And create it we did…
In 2012, Apptentive entered TechStars Seattle and raised a seed round involving Google Ventures, Founder’s Co-op, Social Leverage, and Golden Venture Partners. In 2014, we raised our Series A round lead by SurveyMonkey, and are using it to rapidly grow our team.
Our product gives brands the opportunity to identify who to talk to, intelligently engage user segments, and mobilize customers to take action through in-app messages, surveys, and ratings prompts. Integrated into thousands of mobile apps, Apptentive helps companies engage mobile customers, boost app ratings, drive downloads, and earn customer loyalty. We power billions of customer conversations every month for companies including Concur, eBay, eHarmony, RetailMeNot, Intercontinental Hotels Group, Nordstrom, and Zillow. We’ve been doing this longer than anyone else, and are privileged to help our customers communicate with their consumers in a personal and scalable manner.