To Revolutionise Search Marketing through unrivalled competitive clarity. Build a global category leader in Competitive Intelligence used by the world's leading brands.
Search Engine Marketing is an industry expected to be worth $134bn globally by 2020, growing at 15% per year and accounting for 50% of all digital advertising revenue. A key challenge for brands is that all investments are conducted in closed competitive auctions. All participants crave greater competitive clarity to improve performance.
Adthena’s unique, patented solution provides ‘a Whole Market View’ enables clients to:
Adthena’s potential market numbers 30,000 enterprises worldwide across all major verticals including, Retail, Travel, Finance, Technology, Gaming, Telco, Property, Education and Auto. Adthena is used by 200 brands including Toyota, American Express, Barclays. HSBC, AXA, M&S, Bupa, BMW and Expedia.
Adthena’s strategy is to serve verticals with a premium differentiated competitive intelligence service, delivered through a SaaS subscription solution.
Adthena has been extremely capital efficient, growing revenues from zero to £2m in the company's first three years. Average sales orders are £20K PA and rising with 92% gross margin and 45 employees in two offices and now a new USA subsidiary established.