While working at an advertising agency, ADstruc founder and CEO, John Laramie, wound up in the middle of an Out-of-Home advertising deal. One of his clients wanted to launch an outdoor campaign and was looking to John for expertise. However, John's agency didn't specialize in outdoor media, and he didn't know anything about buying billboards. In an effort to demonstrate exceptional client service, John took on the project anyway. How bad could it be?
Very. After several grueling days of research, jargony phone calls, and sifting through countless PDFs and spreadsheets, John ultimately facilitated the transaction between the client and the right media vendors. But there had to be a more efficient way. From display advertising to online food ordering to travel booking, there were so many ways in which online marketplaces made buying and selling easier. If he moved the Out-of-Home planning and buying process online, could outdoor advertising obtain the same benefits achieved by these marketplaces, such as transparency, improved performance and efficiency?
In 2010, ADstruc was born to do just that, and it's picking up momentum as it revolutionizes the Out-of-Home industry. In 2014, ADstruc closed its first major agency deal to streamline Interpublic Group's $150 million in outdoor ad spend with its flagship media buying platform. In 2017 alone, ADstruc will power over $1B in billings.
Billboards aren't dead, and we're doing cool stuff with them using modern technologies, like mobile and social. We'd love for you to join us.