Adoreme, Inc.

Adore Me was founded 5 years ago with a vision to make women feel great again and to make beautiful lingerie available to everyone, our motto is "every style, every wallet, every size".

Founded 2011
51-200 employees
  • eCommerce
  • Headquarters address
    New York, NY

    Adore Me is a disruptive e-commerce lingerie startup and the No. 2 fastest-growing company in NYC on the Inc. 500 list in 2015. Our story starts with our founder, Morgan Hermand-Waiche, who was an MBA student that needed to get his girlfriend a birthday gift. He’s French, so for some reason getting her lingerie for her birthday made sense. He goes online, looking for something that is high-quality and high-fashion on a budget, and fails miserably – anything he can afford is something her grandma would wear on a good day. He starts doing some research and learns that the US lingerie industry is dominated by Victoria’s Secret with over 50% market share; it’s launching only 3-4 collections a year; its prices are pretty steep for the quality they’re offering; and, the size range is extremely limited. So he’s thinking: if I’m facing these troubles shopping for lingerie for one hour online, women must be facing these issues all the time.

    Adore Me was born with the vision to disrupt the $20B US lingerie industry to the core. We are primarily an e-commerce company, selling our products on our website and mobile app; we design everything in-house, with a former director of design from Victoria’s Secret leading the team; we’re fast-fashion – we launch a new collection every month with 30-40 new items; our prices are set to appeal to every wallet, with most sets at $39.95; and we’re inclusive – we go from petite to plus, 30A-46G.

    In only five years, we managed to go from a guy who knew absolutely nothing about lingerie, to raising $11.5M of venture capital financing, having over 115 employees in the US and Europe, having a strong social presence with over 6M women in our network and more than 1M Facebook followers, and being one of the fastest growing companies in New York and the US!


    Health and wellness

    Health insurance
    Dental insurance
    Vision insurance
    Adoreme, Inc. - Adore Me is a great place to work, with a culture that is fun, young and vibrant.  Opportunities for growth are amazing in the work-hard play-hard environment.