Abaka

Albert Camus once said: “life is the sum of all the choices you make”. However, most people would feel that when it comes to their finances, there are hardly any choices to make.

Lack of financial choices is not due to lack of money. It is due to the lack of knowledge of what are the available financial options, and to the fact that the savings industry is not providing customers with a decent service. Today we are in “the Age of Responsibility”: consumers are taking ownership of their own finances either because they want to or because they have to by law. They need help to guide them through this journey but they can’t find it.

The retail savings industry is at the dawn of an industrial revolution redefining its manufacturing process. ABAKA is launching the revolution by responding to the digital demand for mass customization of financial products and advice.