140 Proof adds relevance to social advertising by understanding how consumers declare their interests online. By interpreting and mapping the Blended Interest Graph, 140 Proof can match consumers with messages that are relevant to them.
Brand advertisers and major media companies trust 140 Proof and its partner network to deliver powerful social advertising at scale. And because social ads powered by the Blended Interest Graph perform better than display and search, top social publishers entrust 140 Proof to generate their revenue streams.
140 Proof and its patent-pending interest graph targeting algorithm is backed by Founders Fund, Ron Conway, and Blue Run Ventures.
140 Proof's mission is to make what everyone sees in social more relevant by understanding and mapping the interest graph. With 140 Proof, anyone who uses social apps and sites gets recommendations tailored to their individual interests — effortlessly.
Social platforms are a canvas for powerful experiences. 140 Proof aggregates social data from APIs like Twitter, and Foursquare into the Blended Interest Graph to help discover users' interests and offer great recommendations.