We Are Tribe

Smart nutrition is an essential part of meeting your training goals. TRIBE delivers our world class natural performance nutrition tailored to your training needs when you need it.

Founded 2015
1-15 employees
  • Health Care Technology & Nursing
  • Headquarters address
    62 Shoreditch High St, London E1 6JJ, UK

    ABOUT TRIBE

    We are on a mission to become the leading natural sports nutrition and performance brand, blazing a trail to connect and inspire a global tribe through our innovative tech platform.

    TRIBE was started in August 2015 after the three founders completed a 1,000 mile run across Eastern Europe. Frustrated with synthetic and sugar-filled energy products, the founders set out to develop performance sports nutrition from all-natural wholefoods.

    We do things our way. Our direct to customer model allows us to build up a profile for each of our users, anticipating and reacting to their needs and refining their experience, helping them Train Stronger with TRIBE.

    WHAT DOES TECH HAVE TO DO WITH SPORTS NUTRITION?

    Sports, training, gym going and mass participation events are growing enormously along with peoples desire to perform at their peak. Sports nutrition is thought to be the domain of professionals athletes and body builders. We are here to debunk that view. We make all-natural sports nutrition that helps our customers fuel smarter and our community supports them in reaching their goals.

    The current sport nutrition offering is bewildering and alienating. Our mission is to help inform and educate people about what to eat and when and to provide them with that natural performance nutrition when they need it. By doing this we help our community live healthy, happy lives full of adventure.

    Our tech platform is central to achieving this and is the multiplying force that allows us to scale our offer. We use our direct relationship with our customers to bridge the gap between their training and nutrition needs. We want to learn everything about our customers training to tailor their packs to them eventually anticipating their nutritional needs.

    Tech stack

    Rails, Heroku, Postgres, Redis, Jquery, Sass