Tophatter is an entertainment shopping company. We operate at the category-defying intersection of marketplaces, gaming, and discovery retail. We combine the fun of a game, the great deals and rich margins of a discovery retailer, and the lean business model of a marketplace.
Shopping is a form of entertainment, just like the movies or the zoo, yet most e-commerce companies strive for efficiency rather than engagement. We help customers spend time, not save it. We don't harvest demand, we generate it. We are a modern-day shopping mall, a destination rather than a pit stop.
Tophatter is different because shopping on smartphones is fundamentally different than shopping in other formats. Smartphones are the fastest growing technology ever, yet most shopping apps are the product of a desktop internet era that focused on making shopping more convenient. Smartphones offer the new opportunity to make online shopping fun, just like playing a gme.