SoulCycle
Originally based in New York, SoulCycle is a fast growing company founded on the belief that fitness is not just good for you, but that it should also inspire you.
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Our story
SoulCycle was founded on the belief that fitness could be inspiring.
With a motivational workout, a beautiful environment and outstanding customer service, each 45-minute class can be a transformative experience. SoulCycle co-founders Elizabeth Cutler and Julie Rice met in New York City and were determined to find an alternative to the fitness routines that felt like work. Combining inspirational coaching with high-energy music, the pair designed a workout that benefits the mind and body. SoulCycle trains world-class instructors to teach the SoulCycle method which engages and empowers riders in a way that leaves them mentally and physically stronger than when they arrived. Now, SoulCycle is leading the fitness revolution with people everywhere demanding the Soul experience.
Since 2006, when Julie and Elizabeth opened their first studio on the Upper West Side, SoulCycle has opened 25 locations nationwide, with plans to open 50-60 studios worldwide by 2015. Riders of all ages have responded to the SoulCycle cardio party (SC’s youngest rider is 12-years-old, their oldest is 78-years-old) with approximately 20,000 people riding at SoulCycle every week. In 2007, SoulCycle launched a robust retail line, today a new retail collection is released every month. In 2012, the company unveiled their very own SoulCycle Bike, an indoor cycle designed specifically for the SoulCycle ride. Julie and Elizabeth are humbled by the response to SOUL and are working hard to bring the party to the people.
SoulCycle isn’t just in the business of changing bodies; it’s in the business of changing lives.
Soul Accolades
*Voted Best hit-each-body-part fitness class by NY Magazine in 2010
*One of the top 10 NYC Google Searches of 2012
*Voted one of the World’s Top 10 Most Innovative Companies in Fitness of 2013 by Fast Company