Reaction

In 2005, Michael McDaniel watched helplessly as Hurricane Katrina forced thousands of people out of their homes and into crowded, poorly equipped "shelters". Growing up in Mississippi, where he weathered lots of hurricanes with his family, he was appalled with the aftermath of Katrina and knew there had to be a better solution. Just days following Katrina’s landfall and with a humble coffee cup as inspiration, the Exo was born.

Almost 10 years later, Michael has assembled a talented and passionate team for Reaction with one goal in mind: to revolutionize disaster response. The Reaction team is comprised of some of the world's absolute best designers, technologists, and business minds that were formerly senior staff at Apple, Nokia, Boeing, frog design, IDEO, and GE. The team is backed up by a board of directors and advisory board that brings industry leading experience in product design, manufacturing, supply chain, and business together.

Today, Reaction’s focus is on its initial product the Exo Housing System – a smart, highly portable shelter that is light enough to be moved by hand and packs more connectivity than a modern home. The ecosystem is comprised of the Exo shelter unit, which is the foundational component of the system, and a smart real-time inventory and asset management software package currently code named "Populous".