Parsel Inc

Parsel.me is a content and commerce platform. Our content is generated by the fastest growing Creators who use Youtube and Instagram to showcase their style. Our audience uses Parsel to discover Creators and shop trends.

Millions of people post great fashion related content to the web multiple times per day (blogs, instagram, youtube, snapchat, vine, etc). Parsel is organizing all this content (by topic, quality, relevance), optimizing the fan experience by aiding in discovery of relevant creators and beautiful content, and making it more useful by adding layers of commerce.

Fans visit Parsel.me to see what’s trending amongst the fastest growing and hottest social media creators. Creators use Parsel.me to enhance monetization, meet new fans, and engage more deeply with their existing fan base. And advertisers work with Parsel.me because our community is at the centre of three incredibly exciting trends:

1) Democratization of style influence - the hottest social media stars these days have as much reach and influence as many of the most established media brands
2) Commerce enabled content - there is a huge opportunity in enabling people to discover products via social media and then shop for them - no one in the industry has done this effectively until now
3) Fast fashion - whereas collections used to take months to move from initial design to sale, many retailers can now have an item on the shelves within a matter of days. This shift puts conventional media at a major disadvantage and creates a huge opportunity for social media stars