Why we started Ladder

We believe it should be easy for anyone to access life insurance. Our goal: to save you time, money, and hassle. If we had our druthers, everyone would be able to get the insurance they need. No more, no less.

Life insurance is a wonderful tool that has been hijacked by high pressure sales tactics and murky hybrid products. We are all better off, individually and as a community, when we can get simple, straightforward life insurance in a streamlined fashion.

We believe people deserve something better. That’s why we strive to remove needless costs, as well as painfully inefficient applications and long phone calls with agents.

Who we are

Our team is small but strong, with folks from Google, Dropbox, Harvard, and Stanford. We’re committed to building something that matters - something important for you - through transparency, simplicity, and trust.

Our investors

We’re creating a tectonic change in the life insurance market. We are lucky to have the backing of some outstanding investors: Lightspeed (Snapchat), Formation 8 (Oscar), and NYCA (digit), along with a small group of strong angel investors (like the ones behind Esurance, Palantir, Nephila, Climate Corp, and Pinterest).