Unmade

Unmade is an innovative new brand challenging conventions in the fashion industry. The British Fashion Council and Decoded Fashion recently crowned us “The most innovative new digital project” at the Fashion Futures Awards for the way we’re already disrupting the relationship between customers and production, and now we’re taking our ‘Big Idea’ to the next level.

You edit our clothes to your style. We work with leading fashion designers, artists and musicians to create incredible styles that you can make your own. We then make your choice to order in the highest quality knitwear in central London, not the far east.

We imagine a future where the clothes you wear truly expresses your personality, rather than settling for what’s been made. We are changing fashion from a broadcast model to a conversation between designer and customer, in a fun, engaging and playful way that doesn’t cost the earth.

Unmade is made for you, and we want you to be part of it.

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“The Big Idea – Most innovative new digital project”
Fashion Futures Awards 2015, British Fashion Council / Decoded Fashion

“Tech-and-fashion is a talking point at the moment, and few are doing it better
than the trio behind knitwear brand Unmade.”
Telegraph Fashion & Style, March 2015

“The time seems right for bespoke clothing, tailored for individuals but made by machines,
and UK companies such as Unmade are already offering this product.”
Guardian, March 2015

“While Burberry is often lauded as the innovator among fashion brands, …
A new breed of fashion start-ups is tapping into the millennial urge to influence,
choose and create by handing the design process back to the customer. …
Unmade offers bespoke knitwear made before the customer’s eyes.”
Marketing Magazine, February 2015