With trading cards and collectibles being a significant pillar of Fanatics’ long-term plans to become the leading global digital sports platform, Fanatics Collectibles, a subsidiary of Fanatics, was launched in 2021 after securing long-term, exclusive rights to design, manufacture and distribute trading cards for several sports properties, including MLB, MLBPA, NBA, NBPA and NFLPA. Fanatics is the majority owner of Fanatics Collectibles, with leagues, players associations and investors owning the rest.
In January 2022, Fanatics Collectibles announced the acquisition of Topps, the preeminent licensed trading card brand that has serviced collectors, fans, and retailers for more than 70 years. The deal, which included both the Topps physical and digital divisions, established the iconic trading cards company as the cornerstone of Fanatics’ trading cards and collectibles business and jumpstarted its MLB and MLBPA rights to design, manufacture and distribute trading cards, which begin in 2022 versus the original joint start date of 2026. In March, the company announced the launch of zerocool, the first trading card brand solely focused on pop culture, art, and entertainment.