Relevance isn’t static. It changes every minute. Consider the ’28-38 year old active woman who likes yoga’ profile. It would appear that she is perfect for a brand like Lululemon to target continuously through multiple media channels. But consider this same woman with the flu. Wouldn’t Vicks or Walgreens have a better chance of ‘hitting the mark’ with her while she’s in this condition?
Earshot was founded with the goal of synthesizing location-based insight and unique real-time information to provide brands with a smarter approach to real-time precision-based marketing. Our goal from the beginning has been to bring brands and consumers together through proper timing and context. Through social media, we can unlock new clues to make this a reality, where consumers ultimately feel more connected and trusting of those brands seeking to win them over.