DUPL

The DUPL story so far

DUPL - Bringing content to conversation and disrupting the health & fitness industry

DUPL is rare case of a profound idea embodied in a new personal communications product. I believe that it is worth picking it out of the crowd and saying “THAT ONE!” Why so? Dupl is an exemplar of the key pattern of “showing and telling”, and also uses WebRTC as an enabling technology. As such, it embodies both the intellectual potential and practical possibility of re-inventing voice communications.

-- Martin Geddes - Co-Founder Hypervoice Consortium LLC

Dupl started life in September 2013 with the aim to be the world's best way to have a 1:1 conversation at distance. We designed and built a product that was unique and interacted beautifully and our users loved it from kids through to their grandmothers! but we didn't want to be a free App that was ad funded.

Our mission was to use our technology and design with a purpose that had positive impact and that made real revenue. In December 2014 we had too many options but in January 2015 after lots testing with users we decided to focus on Health & Wellness.

Why? because we found that the most important 1:1 private conversations we have are actually about our health. It's also an industry that is broken with a tonne of innovation around biometrics sensors and mobile that we knew we could leverage in a unique and special way.

Our passion for health & fitness (and tasty healthy food too!)

We believe that the foundation for people's health & wellness is having a health and wellness expert to support, guide, coach and motivate them to a healthier lifestyle. We don't believe in fad diets or slimming plans or fitness Apps that churn out meaningless data.

Dupl (the word for "a pair in"​ Latin) matches people with the best possible nutrition experts for their goals, whatever they may be; weight loss, looking their best for a wedding, or even to run a marathon.

Dupl makes it easy, convenient and affordable for people to access a matched expert to support them and create personalised plans for long-term health, identifying poor habits and replacing them with healthier ones.

Our investors

From experience we believe that VC is best for Series A and beyond and at Seed stage companies require domain expert Angels with passion and personal experience in what we're doing. For series A the founders have experience and access with some of the leading U.S and European VC partners - everything has its sequence and we'll do that in 2016.

All DUPL investors are domain experts who have founded, built and sold their companies including Chris Liu, Horizons Ventures (former Global Director Intel & MD Fjord), Nick Jones, Galvanise (former MD ISpyMarketing acquired by AEGIS Plc, Director Yahoo!), Dan Kersh CEO BiteDA (Founder Bourne acquired by Next15 Plc), Sarah Jennings & Richard Britten Founders SparkMC (Founders JBBC acquired by WPP Plc).

Growth & culture at Dupl

We have a blended culture.

25% Engineering / Technology
25% User centred design
25% Marketing and creative
25% Health and wellness experts (medical, sports nutrition and leisure)

100% passionate in delivering services that actually make a positive life difference to our customers.

Everything we do has the customer at the centre of our thinking and emotion.

We soft launched commercially in July 2015 (so 1 month in) after a lot of testing. We haven't marketed yet but from word of mouth we already have a backfill of customers.

We now have to scale quickly to generate and fulfil demand!

We are negotiating or have already agreed partnerships with:
- a world leading media company (health & fitness magazine)
- one of the UK leading and most innovative private hospitals
- a specialist health charity
- several sports organisations

Our hiring priorities

We are systematic and disciplined in what we do. We're a premium service that relates to people's health and so we have a responsibility to do things properly and with quality.

In terms of team we believe in world-class excellence in specialist areas - we're not into growth hackers or full-stack engineers and we're not seeking jack of all trades that build nice looking demo's.

We seek three things in people that join our company:

1) Passion and belief in our mission to positively disrupt the health and fitness industries
2) World-class excellence in your specialist field with discipline and focus
3) Self-starter who can work well in a tight team and start-up fast moving environment

We have a very strong engineering team but now we need to build out and hire:

• UX designer
• Graphics designer
• Digital marketer
• Customer engagement and service

If our mission is interesting to you and you have the right specialist skills, we'd love to hear from you!