Toronto: Top Ranked Employer Brands by Job Seekers

Knowledge workers share the most appealing companies to work for


Hiring strategies for your city

It’s true: companies are only as successful as their people. And in order to attract the best and brightest, today’s innovative companies need a strong employer brand. A positive brand reputation can mean the difference between a company maintaining an all-star team and consistently losing dream candidates to a competitor.

  • Insight 1

    47% of candidates consider the opportunity to learn new skills one of the most important factors when job searching

  • Insight 2

    74% of tech workers would engage with a company about a job if they shared salary range upfront

  • Insight 3

    62% of candidates would take a recruiter's call if the company showcased opportunities for learning and development

Emerging Trends in Employer Branding

How to invest your resources in 2020

Local Leaders in Toronto

Top 20 Employer Brands

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  1. Shopify
  2. TD Bank
  3. RBC
  4. Loblaw Digital
  5. Scotiabank
  6. CIBC
  7. Kijiji
  8. Thomson Reuters
  9. Flipp
  10. Indigo Books & Music Inc.
  11. Top Hat
  12. FreshBooks
  13. Auto Trader
  14. Wave
  15. Think Research
  16. Coinsquare
  17. Wattpad
  18. Tim Hortons
  19. League
  20. Chef's Plate

Read full insights: Brand Health Report

Getting to know knowledge workers in Toronto

What talent looks for in a company
  1. Compensation (i.e. base salary)
  2. Opportunity to learn new skills
  3. Company culture
What turns talent off from a company
  1. Not interested in the product
  2. Not knowing enough about the company
  3. Poor reputation

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Bianca McCann VP of HR