At Hired, we’re dedicated to helping everyone find a job they love. We recognize that every individual’s career journey is unique and dynamic, with a variety of factors that contribute to how they evaluate their next job opportunity. We want to be a partner through this decision-making process for candidates, and empower companies to create productive environments where people want to work. Our report takes the guesswork out of understanding job seekers and recognizes the incredible brands that are already making an impression.
We see that while compensation is the number one factor that matters most to tech talent when they’re evaluating a job opportunity, it’s not the only consideration. Coming in at a close second and third are company culture and opportunities to learn new skills. Tech workers are looking to join companies that invest in their professional development and offer programs designed to refine their current skill set while learning new ones. Beyond factors that impact learning and career growth, they want to feel connected to the product and mission of a company.
As great people continue to be the foundation of successful businesses, every company should strategically approach their employer brand. From providing tech talent opportunities to advance their careers, to sending personalized messages during outreach to show thoughtfulness, every touch point with a candidate — online or in-person — reflects what a company believes in. It’s clear that tech talent pays attention to and makes decisions based on their knowledge of a company. With job seekers listening intently, a defined employer brand gives companies an edge in the highly competitive market for tech talent.
Hired surveyed 2,200 tech workers, who were provided a list of top local companies who have recently been hiring for tech talent and asked them to rate their level of interest in working for each company. The highest-scoring local brands were added to a larger global list of companies that were then evaluated by a geographically diverse set of tech workers. To evaluate top brands in local markets, we relied on rankings from local survey respondents only. For global insights, we took both the global rankings and the location of companies’ offices into account. The Brand Positivity Index combines survey respondents who would ‘love to work’ and ‘might like to work’ at a particular company. Lastly, we asked a series of questions to determine the factors that make our respondents prefer some companies over others, and what companies with low brand awareness can do to make sure they will be considered by top tech talent. All markets surveyed include: Austin, Boston, Chicago, Denver, London, Los Angeles, New York, Paris, San Francisco, Seattle, Toronto, and Washington, D.C.
Hired (hired.com) is a marketplace that matches tech talent with the world’s most innovative companies. Hired combines intelligent job matching with unbiased career counseling to help people find a job they love. Through Hired, job candidates and companies have transparency into salary offers, competing opportunities and job details. This level of insight is unmatched, making the recruiting process quicker and more efficient than ever before.
Hired was founded in 2012 and is headquartered in San Francisco, with offices in the United States, Canada, France, and the UK. For more information, news, and tips for job candidates and employers, visit Hired’s blog.