Boston: Top Ranked Employer Brands by Job Seekers

Knowledge workers share the most appealing companies to work for

Hiring strategies for your city

It’s true: companies are only as successful as their people. And in order to attract the best and brightest, today’s innovative companies need a strong employer brand. A positive brand reputation can mean the difference between a company maintaining an all-star team and consistently losing dream candidates to a competitor.

  • Insight 1

    62% of tech workers would take a recruiter call if the company talked about a project or technology they would work on

  • Insight 2

    37% of tech workers would consider commuting more than an hour each way for a job

  • Insight 3

    57% of candidates would engage with a company if they had a friend or former colleague that works there

Emerging Trends in Employer Branding

How to invest your resources in 2020

Local Leaders in Boston

Top 20 Employer Brands

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  1. iRobot
  2. Boston Dynamics
  3. TripAdvisor
  4. Wayfair
  5. Zipcar
  6. Akamai
  7. HubSpot
  8. Chewy
  9. MathWorks
  10. Athenahealth
  11. CarGurus
  12. General Electric
  13. Toast
  14. Fidelity Investments
  15. DraftKings
  16. LevelUp
  17. SimpliSafe
  18. Cimpress (Vistaprint)
  19. Pillpack
  20. Liberty Mutual

Read full insights: Brand Health Report

Getting to know knowledge workers in Boston

What talent looks for in a company
  1. Compensation (i.e. base salary)
  2. Company culture
  3. Opportunity to learn new skills
What turns talent off from a company
  1. Not interested in the product
  2. Not interested in the company mission
  3. Poor reputation

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Wage Gap: Pay Trends in Boston

The wage gap is slowing closing

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Distribution of the Wage Gap

60% of the time men are offered higher salaries than women for the same job at the same company and companies offer women 3% less on average than men for the same roles.

Frequence of roles Wage Gap
  • Job offers made to women that were less than job offers made to men
  • Job offers made to women that more or equal less than job offers made to men

Wage Gap in Boston

In 2019, our data shows that women working in Boston are offered 6% less than men in a similar roles.

  • Expectation gap
  • Wage gap

Read full insights: Wage inequality Report

Knowledge is power

Strategies to ensure you're paid fairly

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Strategies for equitable tech hiring

How companies can battle wage inequality

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Podcast: Talk Talent to Me

Learn from the best in recruiting

Real conversations from top talent acqusition leaders

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Bianca McCann VP of HR


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“With Hired, we can see who we’ve made an interview request to, who has accepted our requests, and how we are doing compared to other people on the market. In a competitive market, that helps."
Kenny Koran Technical Sourcing Recruiter
“Hired has been helpful in speeding up the process. The only thing that slows our team down is the speed with which we can put candidates through the process on our side. We’ve got down to about 35 days to hire, from first engagement to acceptance—and we’re hiring for the hardest-to-fill roles with the hardest-to-find skills.”
Graham King Global Head of Talent Acquisition and Enterprise Technologies


Boston Salary Trends for Software Engineers

Boston’s tech industry has recorded a 5.8% growth in average tech worker salaries across four years. Average salaries dipped by 1.6% between 2015 and 2016 and slipped an additional 0.85% in 2017. However, salaries rebounded the following year, growing by up to 8.5% in 2018. In 2018, software engineers, data scientists and product managers earned an average of $127,000, more than twice the national median income ($59,039) and the median household income for the city ($66,758). While undoubtedly important, a higher salary wasn’t the only deciding factor for tech workers when searching for jobs. Boston workers also considered additional factors, such as job flexibility and the company’s reputation and goals. 4 out of 10 tech workers were willing to consider jobs that required commuting more than an hour each way, while 6 out of 10 candidates would engage with a company if they had a former colleague or friend working there. Tech workers also preferred companies that were more upfront about company goals and missions. When asked, 62% of tech workers said they were more likely to consider job offers if the company shared a product road map or talked about the project or technology they would be working on during a recruiter call.

Top Brands Hiring Software Engineers in Boston

Values matter. When asked to choose the company they’d most like to work for, local tech talent ranked iRobot, a consumer robot company, at the top of the list, putting it just ahead of Boston Dynamics, another robot-designing company. Travel giants TripAdvisor was ranked third followed by Wayfair and Zipcar. Akamai Technologies was ranked sixth, HubSpot seventh, and Chewy, an online retail company, was ranked eight. Closing out the top 10 were the companies MathWorks and cloud-based health care company, Athenahealth. CarGurus, an automotive shopping website, was ranked 11th followed by the multinational giant, General Electric. Candidates ranked Toast 13th on the top 20 list. Founded in 2012 and headquartered in Boston, the cloud-based restaurant was just ahead of Fidelity Investments and DraftKings. Featured in the 16th position was the mobile food-ordering company, LevelUp, while Boston’s SimpliSafe, a home security company was ranked 17th. The final three companies included in the top-20 leaderboard were Cimpress, the parent company of Vistaprint; PillPack, an online pharmacy owned by Amazon; and insurance giants, Liberty Mutual. In ranking companies, local candidates were more attracted to companies that had a solid reputation, appealing company mission, and companies that offered the opportunity to learn new skills.

Most In-Demand Software Engineering Skills in Boston

Home to startups, biotech companies and some of the world’s most recognizable robotics companies, Boston’s tech industry is one of the fastest in the county. Its rise is partly driven by the easy access companies have to young talent emerging from local universities. As more companies made moves to ensure seamless workflow, employers searched for experienced software engineers familiar with all the major layers of software development. In 2019, full-stack engineers topped the most in-demand list for software engineers, followed by backend engineers and front end engineers. The industry also saw a surging demand for data engineers capable of working with database systems and mobile engineers skilled in developing software solutions across mobile platforms. Microsoft’s TypeScript, a popular pick with developers, led the list of trending skills among local engineers. Employers also searched for software engineers capable of writing clean code with Ruby, as well as a software engineer skilled in Scala. Most of the positions that required Scala developers called for software engineers with proven experience in big-data programming. Javascript and Java continued their dominance among software developers, ranking fourth and fifth on trending skills within the local tech scene.

Boston Pay Gap Trends

Although women are still underrepresented in the local tech scene, Boston’s wage gap is rapidly closing. In 2018, women working in Boston were offered 8% less than men employed in similar roles.* But in 2019, the gap narrowed, close to 6%. A similar positive trend was recorded with salaries. Although companies offer women 3% less on average than men for the same roles, recorded data show that women were offered higher salaries than men 30% of the time for the same job at the same company. Women starting out in product management or software engineering earned more on average compared to other fields such as design, data analytics, and DevOps. Compared to men, female tech workers were also quicker to react when they discovered pay discrepancies. More than 25% of female tech workers approached their manager to have a discussion about salary, while 32% took steps to find a new job at some other company.

*Tech workers can help close the gap by referencing high-quality salary data to know their worth and ask for it.