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We invest a lot in preparing our interviewers to really understand what we are and how we are interviewing. What are the qualifications that we’re looking for in these candidates? We are always prioritizing candidate experience on top of everything. Transparency is a big thing for us. We are fast in providing feedback and we provide full feedback to our candidates.
That is definitely something that always brings us more and more candidates. Whoever applied in the past understands why they were or were not approved. Then they go and work on the skills we wanted them to have and they can reapply.
We also are very strong on flex work. SAP is a company committed to employee experience first. SAP is a people-first company. We definitely communicate very broadly that some roles are going to be remote while some others need a bit more in-person time. SAP has amazing offices throughout the US and Canada. We are looking for people to be in the office maybe two or three times a week and we communicate this flex work approach in terms of hours, location, and days of the week.
Flex work for us means you can accommodate your working hours around your projects and personal life. We also have a big returnship program. We are allowing people who have been away from work for over a year and a half to come back to the workforce. All these things are elevating our brand and allowing us to continue attracting the best talent out there.
Naturally, being a smaller company, we rely heavily on outbound strategies to attract talent. We do take quite an aggressive approach to this. We target 100 new messages per week. Hired is a great tool for us.
We also use a tool called Gem for messaging sequencing. At Tray, we don’t just staff emails out either. We try to get really personalized – not just ‘I see you work at X company.’ I’m talking about really calling out things on people’s LinkedIn profiles, including work they’ve done and blog posts they may have written too.
We’ve also looked at a lot of data on our outbound messaging to see what’s working and what’s not.
There are two real changes we’ve made recently. One is keeping our messages short, sweet, and to the point. No one has time to read lengthy emails. We’re just trying to hit what people want to know, which is why we are reaching out to them and what’s in it for them. Those are the two points we’re really trying to hit.
Secondly, we like hitting and tackling the elephant in the room, which is job security. It’s top of mind for everyone. We’re quite fortunate as we’ve done funding a couple of months ago, so we call that out in our messaging.
But what’s different now from maybe 12 months ago is we’re not saying we’ve done a round of funding and are in hyper-growth mode because that scares people. It’s all about how this is now sustainable and why joining Tray gives you the security you’re ultimately looking for.
Automation is the name of the game. We try to automate as much as we can. We start with a lot of market data trends and share them with our executives, VPs, and hiring managers. This includes where these market trends are with compensation, the available workforce, what the time-to-fill is across the technology industry, and what you can expect as candidates move through the process.
We try to keep everything as efficient as possible. We do weekly meetings with the managers to keep communication feedback between the recruiter, candidate, and hiring manager as tight as possible in the process.
We’ve even adopted a tool for scheduling interviews. It’s taking the manual process out of the pattern to where everything is automatically shared with the candidate and hiring manager. That’s probably given each team member at least five hours back in their day.
Showing the value proposition of where automation can help. Additionally, metrics and data points help keep everybody aligned on where process improvement is and where opportunities are for it. Any automation you can add to your process adds a lot of value back to the recruiting team members, candidates, and hiring manager.